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University of Arkansas
  • Introduction
  • Graduate Council
  • Graduate Degree Programs
  • Summary of Procedures
  • Message from the Chancellor
  • University Profile
  • Objectives, Regulations and Degrees
  • Departments and Course Descriptions
  • The Graduate School of Business
  • Fees and General Information
  • Academic Facilities and Resources
  • University Centers & Research Units
  • Student Affairs
  • Graduate Faculty
  • Appendix A
  • Index

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    Marketing and Logistics

    Thomas D. Jensen

    Department Chair

    302 Walton College of Business

    479-575-4055

     

    Jeff Murray

    Ph.D. Program Director

    324 Walton College of Business

    479-575-6206

     

    • Wal-Mart Chair of Marketing Professor Burton

    • Wal-Mart Lecturer in Retailing Professor Jensen

    • R.A. and Vivian Young Chair of Business Administration University Professor Kurtz

    • Oren Harris Chair of Transportation Professor Ozment

    • Associate Professors Ashton, Creyer, Gentry, Kopp, Murray, Rapert, Stassen, Waller

    • Assistant Professor Mendoza

     

    Degrees Conferred:

    M.T.L.M. in Transportation and Logistics Management (TLOG)
    Ph.D. in Business Administration (BADM)

    MANAGEMENT (MGMT)

     

    MKTG5313 International Marketing (IR)  (Formerly MKTT 5313, First offered Spring 2004) Studies overseas environmental forces; their impact on international marketing decision making; stresses marketing problem solving in the international setting.

    MKTG5333 Retailing Strategy and Processes (SU)  (Formerly MKTT 5333, First offered Spring 2004) Strategic planning and operation of retailing organizations. Investigation of the various types of retailing with emphasis on both the strategic and functional aspects in retail processes.

    MKTG5433 Consumer and Market Research (SP)  (Formerly MKTT 5433, First offered Spring 2004) Modern marketing research techniques and their applications to problems related to marketing strategy, pricing, forecasting, and policy determination. Special attention is given to consumer research, behavioral concepts, and the measurement for marketing purposes. Prerequisite: ISYS 5203.

    MKTG5533 Strategic Category Management (SU)  (Formerly MKTT 5533, First offered Spring 2004) Strategic planning and management of brands and product categories from both manufacturing and retailing perspectives. Focus is on the product brand development, pricing, distribution, and promotion of brands and their strategic and functional roles in the product mix.

    MKTG5553 Buyer Behavior (FA)  (Formerly MKTT 5553, First offered Spring 2004) Behavioral science concepts, applied research relating to consumer and executive purchasing processes; stresses problems in buyer behavior research , conceptual integration, relevance to marketing management. Prerequisite: MKTG 5103.

    MKTG636V Special Problems in Marketing (1-6) (IR)  (Formerly MKTT 636, First offered Spring 2004) Individual research problems.

    MKTG6413 Special Topics in Marketing (IR)  (Formerly MKTT 6413, First offered Spring 2004) Seminar in special topics in marketing. Topics vary depending upon the instructor.

    MKTG6423 Seminar in Causal Marketing (IR) 

    MKTG6433 Seminar in Research Methods (IR)  (Formerly MKTT 6433, First offered Spring 2004) Extensive review of literature illustrative of marketing research studies. Focuses upon theoretical foundations of research design, methodology, and analysis as well as interpretation of univariate, bivariate, and multivariate data in marketing theory exploration.

    MKTG6443 Seminar in Marketing Theory (SP)  (Formerly MKTT 6443, First offered Spring 2004) Comprehensive survey and critical review of the history of marketing thought and contemporary schools of thought in marketing discipline. Indepth research, review, synthesis, and a research proposal will be required in a selected topic from the perspectives of advancing marketing theory. Prerequisite: MKTG 5103 and MKTG 5303.

    MKTG6453 Seminar in Transportation and Business Logistics (IR)  (Formerly MKTT 6453, First offered Spring 2004) Underlying theories and problems related to the development of logistical systems in the U.S. Attention focused on transport economics, the role of government in providing transportation facilities, and managerial issues related to integrating transportation, inventory control, warehousing, customer service levels, and facility location.

    MKTG6463 Seminar in Strategic Marketing Management (IR)  (Formerly MKTT 6463, First offered Spring 2004) Comprehensive survey of literature of strategic marketing management area. Focuses on critical evaluation of conceptual frameworks, research methodologies, and interdisciplinary integrations. Requires indepth research, synthesis, integration, and conceptualization resulting in a research paper aimed at advancing the field of strategic marketing management. Prerequisite: MKTG 5303.

    MKTG700V Doctoral Dissertation (1-18) (FA, SP)  (Formerly MKTT 700, First offered Spring 2004) Prerequisite: candidacy.

    TRANSPORTATION AND LOGISTICS (TLOG)

     

    TLOG560V Special Topics in Logistics (1-3) (IR)  Explores current events, concepts, and new developments in the field of logistics and transportation. Topics are selected by the Marketing and Transportation faculty for each semester the course is offered.

    TLOG5633 Business Logistics Systems (FA)  Case approach to physical distribution problems of wholesale, retail, manufacturing establishments.

    TLOG5643 Strategic Issues in Transportation Management (FA)  Focuses on the setting of objectives and the design of optimal transportation strategy and alternative means of implementing transportation strategies within different types of organizations.

    TLOG5653 Global Logistics Strategy (SP)  Transportation and logistics activities of multinational firms with emphasis on transportation, customer service, inventory control, facility location global sourcing, customs documentation, and the role of government in importing and exporting. Attention given to current events and their effect on the marketing and logistics activities of U.S.-based organizations. Prerequisite: TLOG 5633.

    TLOG5663 Supply Chain Management (FA)  This course examines the planning and management of supply chain activities including supplier selection and development, demand management, quick response, vendor managed inventory, logistics options, strategic alliances, and performance measurement. Emphasis is placed on the integration of purchasing, materials management, and multi-firm logistics planning.

    TLOG5673 Transportation & Logistics Modeling (SP)  This course examines technology and computer applications in transportation and logistics, using an integrated supply chain management technique. Topics covered include computer information systems, decision support systems, optimization models, simulation, advanced statistics, and commercial logistics software systems. Prerequisite: TLOG 5633 and TLOG 5643.

     
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